2019 Mailing Promotions

On November 13, 2018, the Postal Regulatory Commission issued Order No. 4875 approving the six proposed USPS Mailing Promotions for calendar year 2019 which are listed below.

 

The Promotions are offered to encourage mailers to try new things and continue utilizing mail as part of their multi-channel marketing mix.  They are designed to help marketers engage their customers and increase ROI by using techniques like dynamic color print, mobile and barcode technologies.  Promotions allow for an array of new technologies such as digital assistants and chatbots, as well as traditional mail techniques and leveraging new print production capabilities.  The 2019 Promotions provide multiple opportunities to participate.  Program requirements and other pertinent information are available on

PostalPro at https://postalpro.usps.com/promotions.

 

 

Tactile, Sensory and Interactive Mailpiece Engagement Promotion

Registration Period: December 15, 2018 – July 31, 2019

Promotion Period: February 1, 2019 – July 31, 2019

Eligible: USPS Marketing Mail® letters and flats

 

Emerging and Advanced Technology Promotion

Registration Period: January 15, 2019 – August 31, 2019

Promotion Period: March 1, 2019 – August 31, 2019

Eligible: First-Class Mail® & USPS Marketing Mail®

 

Earned Value Reply Mail Promotion

Registration Period: February 15, 2019 – March 31, 2019

Promotion Period: April 1, 2019 – June 30, 2019

Eligible: BRM, CRM, and Share Mail

 

Personalized Color Transpromo Promotion

Registration Period: May 15, 2019 – December 31, 2019

Promotion Period: July 1, 2019 – December 31, 2019

Eligible: First-Class Mail® (excludes all FCM single-piece-price mail)

 

Mobile Shopping Promotion

Registration Period: June 15, 2019 – December 31, 2019

Promotion Period: August 1, 2019 – December 31, 2019

Eligible: USPS Marketing Mail® letters and flats

 

Informed Delivery Promotion

Registration Period: July 15, 2019 – November 30, 2019

Promotion Period: September 1, 2019 – November 30, 2019

Eligible: First-Class Mail® & USPS Marketing Mail® letters and flats

 

 

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